Sweater in Fresh Cotton with Contrasting Linen Details, Knitted Polo with Striped Pattern & Contrasting Details, Typhoon® Silk Jacket

Paul & Shark SS25: Italian Coastal Elegance Now on Impact Spring/Summer 2025 signals a new chapter for Paul & Shark, the storied Italian fashion house. Paul & Shark’s latest campaign—shot in Miami by Giampaolo Sgura and styled by Anna Dello Russo—tells a compelling story of brotherhood, adventure, and summer nostalgia. It’s an elegant reflection of the brand’s identity, where high-performance craftsmanship meets refined leisurewear. Think Supima cotton polos, lightweight technical jackets, striped knits, and coastal hues—all inspired by the sea. Spotlighted SS25 Pieces: Sweater in Fresh Cotton with Contrasting Linen Details Part of the new FRESCO range, crafted from ultra-soft and breathable extra-long staple cotton (ELS)—ideal for hot, humid escapes. Clean lines meet coastal texture. Knitted Polo with Striped Pattern & Contrasting Details A modern nod to the archives through the RE-CODED lens—classic, effortless, and tailored for warm-weather days that shift from yacht to terrace. Typhoon® Silk Jacket Adventure meets elegance. Engineered from luxurious, high-performance Typhoon Silk, this lightweight layer is designed for the discerning traveler. Perfect for Upcoming Editorials: Father’s Day gift guides with edge Elevated resortwear & coastal lifestyle features Spring/Summer luxury fashion roundups Stories on Italian heritage, craftsmanship & performance textiles Why Cover Paul & Shark this Season: Competitive CPA + dynamic attribution on Impact Exclusive press kits, early previews, and editorial assets A globally recognized brand with growing U.S. momentum Rich storytelling across fashion, design, and sustainability angles We’d love to support your coverage. Let’s craft something exceptional together.